This let to vitamin B2 surging in the 1930s. In the 1920s, vitamin A and C sales surged as the public began to believe that if a supplement contained vitamins, it contained other miraculous chemical compounds as well. Its label claimed: “This preparation contains vitamines together with other ingredients which should prove of value in helping to improve the appetite, aid digestion, correct constipation, clear the skin, increase energy, and, as a tonic, to assist in putting on weight in weakened, run down conditions due to malnutrition.” Mastin’s Yeast Vitamon Tablets, created in 1916, were a leading product of the day and likely most like today’s multi, with vitamins A, B, and C, iron, calcium, and Nux vomica, a homoeopathic remedy for heartburn. Names such as Vitamine, Double Strength Yeast and Super Vitamins arrived on shelves and generally contained vitamin B from yeast and included various other ingredients. This initial vitamin discovery spawned various products to enter the market. Casimir Funk, credited for discovering vitamins, proposed the idea that various diseases could be cured if these nutrients were present in foods. Originally, these were called “accessory substances” which later changed to the term “vitamine” on scientific papers, which then again changed to the word we all know today, the vitamin. In 1912, scientists began trying to resolve the issues and discovered that food contained more than three nutrients. Sterilising milk destroyed vitamin c content, so scurvy became a common problem as well and this was just the start. Rice was polished along with grains, meaning the vital B vitamins were destroyed and vitamin B deficiency set in, with sores and damaged nerves becoming a problem. Poor hygiene meant diseases were thriving and people sanitized food to remove bacteria before consuming it. When the 20 th century began, only three essential nutrients were recognised within food protein, carbohydrates and fat.
52% of Americans state now that they take a form of dietary supplement, with over 65% of the UK public saying the same thing.
Between 20, retail sales of nutritional vitamins have more than doubled from $17 billion to over $36 billion.
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